Adding some edge colour is one of those little add-on effects to pimp up your collateral,and it can make any boring black and white card look a little bit more spesh. I love a good edge colour, I plan on making some DIY cards for my next batch and add some edge colour to a monochromatic design. Perhaps mint or turquoise? If all else fails, neon pink always looks amazing.
Tag Archive for 'typography'
This week I attended Australian Infront’s Typecast talk. Luca Ionescu (Like Minded Studio) was accompanied by Gemma O’brien, Keith Morris and Wayne Thompson (Australian Type Foundry) to discuss the process of creating typefaces and letterforms and the future of typography. For those of us who are type enthusiasts a typeface can be the key to bringing a project together to perfection, but a bad typeface can just as easily make you run away from any shop that has its store name set in Comic Sans. There’s no doubt creating a typeface (complete with glyphs and punctuation) is a timely process where typographers intensely labour over every detail making sure every component fits together uniformly. These days however, there are free websites that allow anyone to create their own font and a plethora of font foundries to choose from, but where do you draw the line between a good typeface and a really bad one?
Typography these last 5 years has seen a resurgence of decorative lettering and much more illustrative rather than creating type for bodies of text. A common trend seen in typography today favours the old hand crafted look, as type connoisseur Erik Spiekermann perfectly puts it:
The state of typography has always been a good indicator of the general state of affairs. The trends were all pointing back in time, pastiche being the operative word, nostalgia the main trend.
I think it’s safe to say typography will always be typography; it’s the medium in which it is presented that changes. Although the current trend points back in time to nostalgic hand scripted lettering, it is being presented on print and screen, the next stepping stone will perhaps see type more heavily influenced by moving image and animation, which of course adds a whole new dimension. The way letters appear and transition will become an integral part of the design process. I personally love hand crafted print work, so for now I am going to enjoy the revival of letterpress and hand drawn calligraphy.
Some time ago I created some custom hand drawn type for jewellery label Pink Lou Lou. The brief was to illustrate a series of quotes that were quirky and synonymous with the brand. The illustrations were meant to be printed on cards and related collateral, but I noticed one of my drawings on the website too! I can’t wait to get some samples of the printed stock!
I really enjoy doing custom lettering, I hope to work on some more projects of a similar nature soon!
You know, I like Valentine’s Day and everything, but what I realllyy love is finding that perfect font that makes you feel all warm and fuzzy! it takes you out to dinner and laughs at all your unfunny jokes, and when it perfectly pulls a design project together, you just KNOW you’ve found the one!
Hope you kids all had a special V. Day!